Newswatch media monitoring

Thursday, 10 November 2005 18:34

Responding to a growing market interest for continuous monitoring of broadcast media, ampersand communications and GNORA Media Consultants have established Newswatch Ltd a company that specialises in media monitoring.

Newswatch provides clients with customised alerts and reviews on the content, scope and tone of news items from local TV channels and Radio stations. It helps public sector institutions, commercial banks, financial institutions, diplomatic missions and the press offices and corporate communications departments of private companies in Cyprus and abroad to monitor their interest areas as well as their own standing and image. Media monitoring is a crucial tool for the better planning of day to day actions, for the gauging of the effectiveness of corporate communication and for the charting of communication strategies.

Often crisis management situations necessitate thorough and precise monitoring of how the media cover developments surrounding a specific policy issue or an unfolding event. It records the way company initiatives are received and how statements by public personalities are perceived. It provides you the words and images to help you stay in the picture.

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